30 Unimaginable Things Women Did In The Past Just For The Sake Of ‘Beauty’

2. A Woman Having A Seam Painted Onto Her Leg, To Make It Appear That She Is Wearing Stockings, 1926

3. Rita Perchetti And Gloria Rossi Try Out Their New Portable Bathhouse So They Can Change Their Clothes After Sunbathing On Coney Island Beach, 1938

Dr. Nicholas explained to Bored Panda that modern culture is a visual culture. Meanwhile, modern living meant finding yourself in an increasingly-dense but anonymous city. And that means that appearance becomes more important than ever. After all, when you’re a stranger to someone, they judge you by your appearance.

“So how one appears is often presumed to be who one is. Historically, the rise of the modern city was seen as the place of quick judgments on appearances in places that were crowded but also built for observation. Evaluation by one’s appearance, then, took on new importance. This has only intensified,” the history expert explained.

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