I Want This Now
The Pattern Gave Him A Booty, So We Gave Him A Thong
If coming up with good ideas was simple, we’d have so many great solutions to existing problems and incredible products. But producing something both efficient, functional, and aesthetically pleasing (often, it should tick even more boxes, e.g. be sustainable) is not a walk in the park.
Think of how many companies are investing their time, effort, and resources, yet coming up with generic, repetitive, and plain bad ideas. It makes you wonder whether it’s the limit of the human mind that isn’t capable of producing something ground-breaking that often, or whether there’s something else to blame?
Well, the tricky question becomes even trickier when we try to determine what we call a “good idea” and a “bad” one. At that point, any inventor is dealing with the great inventor’s dilemma, which is that when you’re doing something new, you can’t tell the good ideas from the bad ones beforehand.
