1990s to present – The Everyman
Brad Pitt
“He looks great, but he’s not massive. He’s just got really good abs, good arms, nice muscle tone, and an alright chest. And that’s what people want: to be lean, have a six-pack…It used to be bodybuilding…but that looks unattainable — you have to take steroids. With physique training, instead of spending ten years trying to build mass, you just get really lean.” — Esquire